Annotated Bibliography Example | Topics and Well Written Essays - 1500 words - 8

Annotated Bibliography Example Further, the readability of the book is not difficult since the authors used quite explicit and well elaborated methods and simple language for easy understanding. They pointed out that the age structure, for instance, dramatically has a huge impact on how consumers behave regarding a particular product. Arguably, a consumer may not likely use the same product which he/she used as a teenager in his/her later adult life. Accordingly, these factors contribute a lot in consumer behavior regarding a particular product which correspondingly affects the marketing strategy of an organization or firm. Again occupation, in this case employment has in one way or another great impact on product consumption since they can afford a number of consumable products which can otherwise be inaccessible to those without work. Income, agreeably determines who provides which goods and services and at what time. Assessment: Although the book by Quester et al. has a limited scope of study – New Zealand and Australia, - it offers very helpful insights into the external factors that affect consumer behavior and so the marketing strategies. This is a book by Michael Solomon published in 2009, meaning it is five years old. The choice of the book was influenced by the authors demonstration on how the external factor affects consumer attitude and its explicit explanation of those factors. Thus, it is a good resource for the subject matter. Michael Solomon is Professor of Marketing and Director of the Centre for Consumer Research. He has a primary research interest in consumer behavior, services marketing, branding strategy, symbolic aspects of products, and the psychology of fashion, decoration, and image. Further, he has published numerous articles and academic journals on these research interests. Accordingly, Solomon has established authority in his right especially regarding consumer