Imperial Powers over Africa Essay Example | Topics and Well Written Essays - 750 words

Imperial Powers over Africa - Essay Example According to Du Plessis (2010), Europe was undergoing several socioeconomic and political transformations which compelled the major European powers to explore overseas territories to supplement to their resources towards the turn of the 17th century. One of the most potent challenges that such control was to tackle was the resistance that Africans had against occupation of their territory by the white man. According to Oliver and Roberts (1986), the first important control that would facilitate realization of the entire colonial project was to place local political administration under the imperial power. There were different responses from the native communities with regard to the welcome that the European powers got. Whereas some communities readily collaborated and assisted the imperial powers to take charge of their administration, there were others that heavily resisted and contested any foreign takeover of their political control. It is therefore correct to state that the division among the African communities regarding the response they ought to have collectively staged played a part in the thriving of colonial administration across Africa. The clan elders and the kings ruled according to old traditions which did not allow easy interaction with foreigners lest they lost their authority (Achebe, 1996). Economic control over Africa was possible soon after the political resistance had been contained.

Language and Communication Essay Example for Free

Language and Communication Essay Choosing a college is one of the most difficult choices you can make in regards to your career and there are many facets which need to be looked at when making that decision. Since we have a similar career path, I wanted to take the time to share with you the many different reasons why I chose Western Governors University as my college of choice. Credited certification courses, online access, flexible scheduling, expediting graduation date, and cost were all major factors I considered when I chose WGU. Information Technology certifications many times can still be a requirement that employers look for, even if you have a degree, as I know, it is also one of your major concerns. WGU offers industry certifications as a part of their course curriculum, which is one of the only colleges to do this. They include many of the different types of certifications depending on your learning track like Microsoft, CIW, CompTia, and Oracle. By incorporating them into the courses it enhances your resume, not only by the ability to declare your education but also that you have certifications that showcases your knowledge within the information technology industry, giving you an edge. Having an outstanding online program with easy access to the certification and course material was another advantage of choosing WGU, which is another concern you raised due to your current travel demands with your job. The online presence offered by WGU is the best that I have seen and having used it for the last year, and I know firsthand its quality and accessibility. Whether I am in the hotel, a rest stop, or having lunch at work I can access all my program information. Furthermore, they utilize Pearson, Task Stream, course mentorship, online communities, and workshops and have an extensive online library. The online dashboard outlines your entire degree program, course descriptions, emails, course contacts, degree tracking, and financial aid information. Overall the quality of the online functionality is the best, and will help ensure your experience is a great one. By having a well laid out online degree program not only assists you gaining, access but also actually helps you stay on track with flexible scheduling. With a busy work schedule, I am not bound by offsite classrooms, conference calls, or online live classes which can be mandatory for some schools; I pick the time to work on my education. Having this flexibility is key as I move forward in my current job meeting its demands, and meeting my education demands as well. Whether it is before work, lunchtime, after work, or weekends it is up to myself to find the time when it allows. Also, meeting the demands of an active family life can be very difficult to manage. With on-demand materials, when you want them, you can maintain a normal family lifestyle. To be empowered with flexibility of scheduling your classes online, along with a dynamic, robust education platform, make Western Governors a clear choice. Even though flexible scheduling is an import aspect of WGU when considering a college, the power to expedite your graduation date is just as important. When you sign up with WGU, you select your courses that match your degree program and can control what semesters you would like to take at that time. Once you have completed all your courses for a semester, you can still take additional courses within that semester. By utilizing the pre-assessments within the online dashboard, you can pre-qualify what you know about the course and move forward with the test, completing the whole course in days rather than months. This is great if the course is on something you have already established industry knowledge in the work place. Another great aspect is that if you already have certifications that you have earned, you can get credit for it, thus fulfilling a credit course. Being able to expedite your graduation is a huge value in saving your time, efforts and, most importantly, costs. College tuition has been on the rise over the years, and choosing a school that provides a top knowledge education, that is credited, sums up yet another reason for choosing WGU. They have a unique cost-cutting education system where you pay by the semester, not by each credit. So as you complete each course and then add more within that semester, you can actually reduce your overall cost for that degree. There are also savings found when you do not have to take additional certification classes and tests outside of your normal tuition, because it is all included. Another cost saving piece is that the school provides all the course materials for free, the books for each class is provided electronically. You save on commuting, as well as room and board which can also add to the bottom line of your education costs. The value of going to WGU for a top quality education is an undeniable benefit to you and your family, and should be a major factor in your decision. The decision to go to school or going back to complete your education can be a daunting task and one not to be taken lightly. But with your own research, you will find out what I have, that WGU is the best answer to your quest for success. With the certification built into the program, it just makes sense not to duplicate learning tracks. Online access gives you the resource to control your education and gives you a wider, flexible schedule to work with. Expediting your graduation date can only speed up and increase career opportunities. Finally, the cost comparison between a campus college verses an online education at WGU will give you the sense of value for the money spent well. Western Governors University is one of the fastest growing, premier online schools, providing a great education in a timely manner and results that will enhance your career.

My Brilliant Career at Fuddruckers Restaurant :: Persoanl Narrative Essays

My Brilliant Career at Fuddruckers Restaurant Being called a 'bitch' on the job was becoming more and more an everyday occurrence. After all I did work with four or five guys I liked (males that are rather 'normal' call other males they like the oddest things) and a most unladylike girl who hated me with a severe passion (females that are rather 'unrefined' call people they hate the oddest things.) But today was slightly different. It marked the beginning to the downfall of my employment as Master Burger Flipper at "Fuddruckers"! During the summer I moved away from home. Since I needed money to live I found employment at the only place that would hire unskilled summer work: Fuddruckers Restaurant. Fuddruckers looked like a fun place that I could leave behind at the end of the night and forget about at the end of the summer, as one normally does with summer jobs. But this was not to be. Fuddruckers permanently changed my outlook on several subjects, mainly keeping my mouth shut. First, a description of my co-workers. Ken was the main boss who generally ran the restaurant. Ken was one of those thirty-something guys that still thought he was a senior in high school. He also had the tendency to tell his employees ultra-ultra-sensitive information about his life. Example: in grave detail he one day gave me a rundown of his marriage's apparently rather unfortunate sex life. This was naturally not something I relished being informed of, or -- to be exact -- cared about in any way. His sexual shortcomings were his own problem. My other boss was much the opposite his name was Mr. Metz and if you’ve ever seen the movie Ace Ventura: When Nature Calls he looks exactly like the seemingly evil character Burton Quinn (the one with the raven on his shoulder). He was the owner of the restaurant and was rarely there. When he did make an appearance he neither talked nor showed an interest in many of the employees. But Mr. Metz and Ken did have two things in common. First they never said anything positive to their workers. I worked the entire summer trying my hardest to, as my mother would say, do the job right the first time.

Big data analysis Essay

THE NEW INTELLIGENT ENTERPRISE Some of the best-performing retailers are using analytics not just for finance and operational activities, but to boost competitive advantage on everything from displays, to marketing, customer service and customer experience management. Big Data, Analytics and the Path From Insights toValue How the smartest organizations are embedding analytics to transform information into insight and then action. Findings and recommendations from the first annual New Intelligent Enterprise Global Executive study. BY STEVE LAVALLE, ERIC LESSER, REBECCA SHOCKLEY, MICHAEL S. HOPKINS AND NINA KRUSCHWITZ IN EVERY INDUSTRY, in every part of the world, senior leaders wonder whether they are getting full value from the massive amounts of information they already have within their organizations. New technologies are collecting more data than ever before, yet many organizations are still looking for better ways to obtain value from their data and compete in the marketplace. Their questions about how best to achieve value persist. Are competitors obtaining sharper, more timely insights? Are they able to regain market advantage, neglected while focusing on expenses during the past two years? Are they correctly interpreting new signals from the global economy — and adequately assessing the impact on their customers and partners? Knowing what happened and why it happened are no longer adequate. Organizations need to know what is happening now, what is likely to happen next and what actions should be taken to get the optimal results. COURTESY OF BEST BUY THE LEADING QUESTION How are organizations using analytics to gain insight and guide action? FINDINGS Top-performingorganizations are twice as likely to apply analytics to activities. Thebiggest challenges in adopting analytics are managerial and cultural. V isualizing data differently will become increasingly valuable. WINTER 2011 MIT SLOAN MANAGEMENT REVIEW 21 THE NEW INTELLIGENT ENTERPRISE ABOUT THE RESEARCH To understand the challenges and opportunities associated with the use of business analytics, MIT Sloan Management Review, in collaboration with the IBM Institute for Business Value, conducted a survey of more than 3,000 business executives, managers and analysts from organizations located around the world. The survey captured insights from individuals in 108 countries and more than 30 industries and involved organizations from a variety of sizes. The sample was drawn from a number of different sources, including MIT alumni and MIT Sloan Management Review subscribers, IBM clients and other interested parties. We also interviewed academic experts and subject matter experts from a number of industries and disciplines to understand the practical issues facing organizations today. Their insights contributed to a richer understanding of the data and the development of recommendations that respond to strategic and tactical questions that senior executives address as they operationalize analytics within their organizations. We also drew upon a number of IBM case studies to explore further how organizations are leveraging business analytics and illuminate how real organizations are putting our recommendations into action in different organizational settings. To help organizations understand the opportunity of information and advanced analytics, MIT Sloan Management Review partnered with the IBM Institute for Business Value to conduct a survey of nearly 3,000 executives, managers and analysts working across more than 30 industries and 100 countries. (See â€Å"About the Research. †) Among our key findings: Top-performing organizations use analytics five times more than lower performers. (See â€Å"Analytics Trumps Intuition. †) Overall, our survey found a widespread belief that analytics offers value. Half of our respondents said that improvement of information and analytics was a top priority in their organizations. And more than one in five said they were under intense or significant pressure to adopt advanced information and analytics approaches. The source of the pressure is not hard to ascertain. Six out of 10 respondents cited innovating to achieve competitive differentiation as a top business challenge. The same percentage also agreed that their organization has more data than it can use effectively. Organizational leaders want analytics to exploit their growing data and computational power to get smart, and get innovative, in ways they never could before. Senior executives now want businesses run on data-driven decisions. They want scenarios and simulations that provide immediate guidance on the best actions to take when disruptions occur — disruptions ranging from unexpected competitors or an earthquake in a supply zone to a customer signaling a desire to switch providers. Executives want to understand optimal solutions based on complex business parameters or new information, and they want to take action quickly. These expectations can be met — but with a caveat. For analytics-driven insights to be consumed — that is, to trigger new actions across the organization — they must be closely linked to business strategy, easy for end-users to understand and embedded into organizational processes so that action can be taken at the right time. That is no small task. It requires painstaking focus on the way insights are infused into everything from manufacturing and new product development to credit approvals and call center interactions. 22 MIT SLOAN MANAGEMENT REVIEW WINTER 2011 Top Performers Say Analytics Is a Differentiator Our study clearly connects performance and the competitive value of analytics. We asked respondents to assess their organization’s competitive position. Those who selected â€Å"substantially outperform industry peers† were identified as top performers, while those who selected â€Å"somewhat or substantially underperform industry peers† were grouped as lower performers. We found that organizations that strongly agreed that the use of business information and analytics differentiates them within their industry were twice as likely to be top performers as lower performers. Top performers approach business operations differently than their peers do. Specifically, they put analytics to use in the widest possible range of decisions, large and small. They were twice as likely to use analytics to guide future strategies, and twice as likely to use insights to guide day-to-day operations. (See â€Å"The Analytics Habits of Top Performers,† p. 24. ) They make decisions based on rigorous analysis at more than double the rate of lower performers. The correlation between performance and analyticsdriven management has important implications to organizations, whether they are seeking growth, efficiency or competitive differentiation. Three Levels of Capabilities Emerged, Each with Distinct Opportunities Organizations that know where they are in terms of analytics adoption are better prepared to turn challenges into opportunities. We segmented respondents based on how they rated their organization’s analytics prowess, specifically how thoroughly their organizations had been transformed by better uses of analytics and information. Three levels of analytics capability emerged — Aspirational, Experienced and Transformed — each with clear distinctions. (See â€Å"The Three Stages of Analytics Adoption. †) Aspirational. These organizations are the furthest from achieving their desired analytical goals. Often they are focusing on efficiency or automation of existing processes and searching for ways to cut costs. Aspirational organizations currently have SLOANREVIEW. MIT. EDU few of the necessary building blocks — people, processes or tools — to collect, understand, incorporate or act on analytic insights. Experienced. Having gained some analytic experience — often through successes with efficiencies at the Aspirational phase — these organizat ions are lo oking to go b e yond cost management. Experienced organizations are developing better ways to collect, incorporate and act on analytics effectively so they can begin to optimize their organizations. Transformed. These organizations have substantial experience using analytics across a broad range of functions. They use analytics as a competitive differentiator and are already adept at organizing people, processes and tools to optimize and differentiate. Transformed organizations are less focused on cutting costs than Aspirational and Experienced organizations, possibly having already automated their operations through effective use of insights. They are most focused on driving customer profitability and making targeted investments in niche analytics as they keep pushing the organizational envelope. Transformed organizations were three times more likely than Aspirational organizations to indicate that they substantially outperform their industry peers. This performance advantage illustrates the potential rewards of higher levels of analytics adoption. Information Must Become Easier to Understand and Act Upon Executives want better ways to communicate complex insights so they can quickly absorb the meaning of the data and take action. Over the next two years, executives say they will focus on supplementing standard historical reporting with emerging approaches that make information come alive. These include data visualization and process simulation as well as text and voice analytics, social media analysis and other predictive and prescriptive techniques. New tools like these can make insights easier to understand and to act on at every point in an organization, and at every skill level. They transform numbers into information and insights that can be readily put to use, versus having to rely on further interpretation or leaving them to languish due to uncertainty about how to act. ANALYTICS TRUMPS INTUITION The tendency for top-performing organizations to apply analytics to particular activities across the organization compared with lower performers. A likelihood of 1. 0 indicates an equal likelihood that the organizations will use either analytics or intuition. Tendency to Apply Tendency to Apply Intuition Analytics Financial management and budgeting Data Is Not the Biggest Obstacle Despite popular opinion, getting the data right is not a top challenge that organizations face when adopting analytics. Only about one out of five respondents cited concern with data quality or ineffective data governance as a primary obstacle. The adoption barriers that organizations face most are managerial and cultural rather than related to data and technology. The leading obstacle to widespread analytics adoption is lack of understanding of how to use analytics to improve the business, according to almost four of 10 respondents. More than one in three cite lack of management bandwidth due to competing priorities. (See â€Å"The Impediments to Becoming More Data Driven. †) Strategy and business development Sales and marketing Customer service Product research and development Top Performers Lower Performers General management Risk management Customer experience management Brand or market management Work force planning and allocation Overall Average 0 SLOANREVIEW. MIT. EDU 22. 1 Operations and production 1 2 3 4 5 6 7 8 WINTER 2011 MIT SLOAN MANAGEMENT REVIEW 23 THE NEW INTELLIGENT ENTERPRISE What Leaders Can Do to Make Analytics Pay Off — A New Methodology It takes big plans followed by discrete actions to gain the benefits of analytics. But it also takes some very specific management approaches. Based on data from our survey, our engagement experience, case studies and interviews with experts, we have been able to identify a new, five-point methodology for successfully implementing analytics-driven management and for rapidly creating value. The recommendations that follow are designed to help organizations understand this â€Å"new path to value† and how to travel it. While each recommendation presents different pieces of the information-and-analytics value puzzle, each one meets all of these three critical management needs: Reduced time to value. Value creation can be achieved early in an organization’s progress to THE ANALYTICS HABITS OF TOP PERFORMERS Top-performing organizations were twice as likely to use analytics to guide day-to-day operations and future strategies as lower performers. THE THREE STAGES OF ANALYTICS ADOPTION Three capability levels — Aspirational, Experienced and Transformed — were based on how respondents rated their organization’s analytic prowess. ASPIRATIONAL EXPERIENCED TRANSFORMED Motive †¢Use analytics to justify actions †¢Use analytics to guide actions †¢ se analytics to prescribe actions U Functional proficiency †¢Financial management and budgeting †¢Operations and production †¢Sales and marketing †¢All Aspirational functions †¢Strategy/business development †¢Customer service †¢Product research/development †¢ ll Aspirational and Experienced A functions †¢Risk management †¢Customer experience †¢Work force planning/allocation †¢General management †¢Brand and market management Business challenges †¢ ompetitive differentiation through C innovation †¢Cost efficiency (primary) †¢Revenue growth (secondary) †¢ ompetitive differentiation through C innovation †¢Revenue growth (primary) †¢Cost efficiency (secondary) †¢ ompetitive differentiation through C innovation †¢Revenue growth (primary) †¢ rofitability acquiring/retaining P customers (targeted focus) Key obstacles †¢ ack of understanding how to leverage L analytics for business value †¢Executive sponsorship †¢ ulture does not encourage sharing C information †¢ ack of understanding how to leverage L analytics for business value †¢Skills within line of business †¢ wnership of data is unclear or O governance is ineffective †¢ ack of understanding how to leverage L analytics for business value †¢ anagement bandwidth due to M competing priorities †¢Accessibility of the data Data management †¢ imited ability to capture, aggregate, L analyze or share information and insights †¢ oderate ability to capture, aggregate M and analyze data †¢ imited ability to share information and L insights †¢ trong ability to capture, aggregate and S analyze data †¢ ffective at sharing information and E insights Analytics in action †¢ arely use rigorous approaches to R make decisions †¢ imited use of insights to guide future L strategies or day-to-day operations †¢ ome use of rigorous approaches to S make decisions †¢ rowing use of insights to guide future G strategies, but still limited use of insights to guide day-to-day operations †¢ ost use rigorous approaches to make M decisions †¢ lmost all use insights to guide future A strategies, and most use insights to guide day-to-day operations 24 MIT SLOAN MANAGEMENT REVIEW WINTER 2011 SLOANREVIEW. MIT. EDU analytics sophistication. Contrary to common assumptions, it doesn’t require the presence of perfect data or a full-scale organizational transformation. Increased likelihood of transformation that’s both significant and enduring. The emerging methodology we’ve identified enables and inspires lasting change (strategic and cultural) by tactically overcoming the most significant organizational impediments. Greater focus on achievable steps. The approach used by the smartest companies is powerful in part because each step enables leaders to focus their efforts and resources narrowly rather than implementing universal changes — making every step easier to accomplish with an attractive ROI. Whether pursuing the best channel strategy, the best customer experience, the best portfolio or the best process innovation, organizations embracing this approach will be first in line to gain business advantage from analytics. have repeatedly heard that analytics aligned to a significant organizational challenge makes it easier to overcome a wide range of obstacles. Respondents cited many challenges, and none can be discounted or minimized: Executive sponsorship of analytics projects, data quality and access, governance, skills and culture all matter and need to be addressed in time. But when overtaken by the momentum of a single big idea and potentially game-changing insight, obstacles like these get swept into the wake of change rather than drowning the effort. THE IMPEDIMENTS TO BECOMING MORE DATA DRIVEN The adoption barriers organizations face most are managerial and cultural rather than related to data and technology. Lack of understanding of how to use analytics to improve the business Lack of management bandwidth due to competing priorities Lack of skills internally in the line of business Ability to get the data [RECOMMENDATION 1 ] First,Think Biggest Existing culture does not encourage sharing information Focus on the biggest and highestvalue opportunities Does attacking the biggest challenge carry the biggest risk of failure? Paradoxically, no — because big problems command attention and incite action. And as survey participants told us, management bandwidth is a top challenge. When a project’s stakes are big, top management gets invested and the best talent seeks to get involved. It’s extraordinarily hard for people to change from making decisions based on personal experience to making them from data — especially when that data counters the prevailing common wisdom. But upsetting the status quo is much easier when everyone can see how it could contribute to a major goal. With a potential big reward in sight, a significant effort is easier to justify, and people across functions and levels are better able to support it. Conversely, don’t start doing analytics without strategic business direction, as those efforts are likely to stall. Not only does that waste resources, it risks creating widespread skepticism about the real value of analytics. In our discussions with business executives, we SLOANREVIEW. MIT. EDU Ownership of data is unclear or governance is ineffective Lack of executive sponsorship Concerns with the data Perceived costs outweigh projected benefits No case for change Respondents were asked to select three obstacles to the widespread adoption of analytics in their organization. Don’t know where to start 0 10% 20% 30% 40% Percentage of respondents [RECOMMENDATION 2 ] Start in the Middle Within each opportunity, start with questions, not data Organizations traditionally are tempted to start by gathering all available data before beginning their analysis. Too often, this leads to an all-encompassing focus on data management — collecting, cleansing and converting data — that leaves little time, energy or resources to understand its potential uses. Actions taken, if any, might not be the most valuable ones. Instead, organizations should WINTER 2011 MIT SLOAN MANAGEMENT REVIEW 25 THE NEW INTELLIGENT ENTERPRISE start in what might seem like the middle of the process, implementing analytics by first defining the insights and questions needed to meet the big business objective and then identifying those pieces of data needed for answers. By defining the desired insights first, organizations can target specific subject areas and use readily available data in the initial analytic models. The insights delivered through these initial models will illuminate gaps in the data infrastructure and business processes. Time that would have been spent cleaning up all data can be redirected toward targeted data needs and specific process improvements that the insights identify, enabling iterations of value. Companies that make data their overriding priority often lose momentum long before the first insight is delivered, frequently because a data-first approach can be perceived as taking too long before generating a financial return. By narrowing the scope of these tasks to the specific subject areas needed to answer key questions, value can be realized more quickly, while the insights are still relevant. Also, organizations that start with the data or process change often end up with unintended consequences — such as data that is not extensible or processes that are ultimately eliminated — that require rework and additional resources to solve. Speeding Insights into Business Operations Compared with other respondents, Transformed organizations are good at data capture. (See â€Å"What Data-Transformed Companies Do. †) Additionally, Transformed organizations are much more adept at WHAT DATA-TRANSFORMED COMPANIES DO Transformed organizations felt more confident in their ability to manage data tasks than Aspirational organizations, which seldom felt their organizations performed those tasks â€Å"very well. † Percent of respondents whose organizations perform these tasks very well. Capture Information Transformed Aspirational 9% Aggregate Information 36% 4X more likely Analyze Information 28% 3% 9X more likely 26 MIT SLOAN MANAGEMENT REVIEW WINTER 2011 Disseminate Information and Insights 34% 4% 8. 5X more likely 21% 2% 10X more likely data management. In these areas, they outpaced Aspirational organizations up to tenfold in their ability to execute. Enterprise processes have many points where analytic insights can boost business value. The operational challenge is to understand where to apply those insights in a particular industry and organization. When a bank customer stops automatic payroll deposits or remittance transfers, for example, who in the organization should be alerted and tasked with finding out whether the customer is changing jobs or planning to switch banks? Where customer satisfaction is low, what insights are needed, and how should they be delivered to prevent defections? To keep the three gears moving together — data, insights and timely actions — the overriding business purpose must always be in view. That way, as models, processes and data are tested, priorities for the next investigation become clear. Data and models get accepted, rejected or improved based on business need. New analytic insights — descriptive, predictive and prescriptive — are embedded into increasing numbers of applications and processes, and a virtuous cycle of feedback and improvement takes hold. [RECOMMENDATION 3 ] Make Analytics Come Alive Embed insights to drive actions and deliver value New methods and tools to embed information into business processes — use cases, analytics solutions, optimization, work flows and simulations — are making insights more understandable and actionable. Respondents identified trend analysis, forecasting and standardized reporting as the most important tools they use today. However, they also identified tools that will have greater value in 24 months. The downswings in â€Å"as-is† methods accompanied by corresponding upswings in â€Å"to-be† methods were dramatic. (See â€Å"Where Are DataDriven Managers Headed? † p. 27. ) Today’s staples are expected to be surpassed in the next 24 months by: 1. Data visualization, such as dashboards and scorecards SLOANREVIEW. MIT. EDU 2. Simulations and scenario development 3. Analytics applied within business processes 4. Advanced statistical techniques, such as regression analysis, discrete choice modeling and mathematical optimization. Organizations expect the value from these emerging techniques to soar, making it possible for data-driven insights to be used at all levels of the organization. For example, GPS-enabled navigation devices can superimpose real-time traffic patterns and alerts onto navigation maps and suggest the best routes to drivers. Similarly, in oil exploration, three-dimensional renderings combine data from sensors in the field with collaborative and analytical resources accessible across the enterprise. Production engineers can incorporate geological, production and pipeline information into their drilling decisions. Beyond 3-D, animated maps and charts can simulate critical changes in distribution flow or projected changes in consumption and resource availability. In the emerging area of analytics for unstructured data, patterns can be visualized through verbal maps that pictorially represent word frequency, allowing marketers to see how their brands are perceived. Innovative uses of this type of information layering will continue to grow as a means to help individuals across the organization consume and act upon insights derived through complex analytics that would otherwise be hard to piece together. New Techniques and Approaches Transform Insights into Actions New techniques to embed insights will gain in value by generating results that can be readily understood and acted upon:  ¦ Dashboards that now reflect actual last-quarter sales will also show what sales could be next quarter under a variety of different conditions — a new media mix, a price change, a larger sales team, even a major weather or sporting event.  ¦ Simulations evaluating alternative scenarios will automatically recommend optimal approaches — such as the best media mix to introduce a specific product to a specific segment, or the ideal number of sales professionals to assign to a particular new territory.  ¦ Use cases will illustrate how to embed insights into business applications and processes. SLOANREVIEW. MIT. EDU New methods will also make it possible for decision makers more fully to see their customers’ purchases, payments and interactions. Businesses will be able to listen to customers’ unique wants and needs about channel and product preferences. WHERE ARE DATA-DRIVEN MANAGERS HEADED? Organizations expect that the ability to visualize data differently will be the most valuable technique in two years. Other techniques and activities that are currently delivering the most value today will still be done, but will be of less value. Today In 24 Months Historic trend analysis and forecasting Data visualization Standardized reporting Simulations and scenario development Analytics applied within business processes Data visualization Regression analysis, discrete choice modeling and mathematical optimization Analytics applied within business processes Simulations and scenario development Historic trend analysis and forecasting Clustering and segmentation Clustering and segmentation Regression analysis, discrete choice modeling and mathematical optimization Standardized reporting Respondents were asked to identify the top three analytic techniques creating value for the organization, and predict which three would be creating the most value in 24 months. In fact, making customers, as well as information, come to life within complex organizational systems may well become the biggest benefit of making data-driven insights real to those who need to use them. [RECOMMENDATION 4 ] Add, Don’t Detract Keep existing capabilities while adding new ones When executives first realize their need for analytics, they tend to turn to those closest to them for answers. Over time, these point-of-need resources come together in local line of business units to enable sharing of insights. Ultimately, centralized units emerge to bring a shared enterprise perspective — governance, tools, methods — and specialized expertise. As executives use analytics more frequently to inform day-to-day decisions and actions, WINTER 2011 MIT SLOAN MANAGEMENT REVIEW 27 THE NEW INTELLIGENT ENTERPRISE this increasing demand for insights keeps resources at each level engaged, expanding analytic capabilities even as activities are shifted for efficiencies. (See â€Å"How Analytics Capabilities Grow with Adoption. †) Sophisticated modeling and visualization tools, as noted, will soon provide greater business value than ever before. But that does not mean that spreadsheets and charts should go away. On the contrary: New tools should supplement earlier ones or continue to be used side by side as needed. That lesson applies to plines. (See â€Å"How Analytics Propagates Across Functions. †) In Transformed organizations, reusability creates a snowball effect, as models from one function are repurposed into another with minimal modifications. Over time, data-driven decision making branches out across the organization. As experience and usage grow, the value of analytics increases, which enables business benefits to accrue more quickly. Add Value with an Enterprise Analytics Unit HOW ANALYTICS CAPABILITIES GROW WITH ADOPTION The frequency with which analytics is used to support decisions increases as organizations transition from one level of analytic capability to the next. At the same time, analytics migrate toward more centralized units, first at the local line of business level and then at the enterprise level, while the portion of analytics performed at points of need and with IT remain stable. Percent using analytics frequently Where analytics performed 100% 80% Centralized analytic units 60% Line of business analytic units 40% 20% At point of need IT department 0% Aspirational Experienced Transformed nearly every way that analytics capabilities should be nurtured as an organization becomes more ambitious about becoming data driven: The process needs to be additive. As analytics capabilities are added upstream at increasingly central levels of management, existing capabilities at point of need shouldn’t be subtracted. Nor should they be transplanted to central locations. As new capabilities come on board, existing ones should continue to be supported. There are other ways that capabilities grow and deepen within an organization. Disciplines like finance and supply chain are inherently data intensive and are often where analytics first take root. Encouraged by early successes, organizations begin expanding analytic decision making to more disci28 MIT SLOAN MANAGEMENT REVIEW WINTER 2011 Organizations that first experience the value of analytics in discrete business units or functions are likely soon to seek a wider range of capabilities — and more advanced use of existing ones. A centralized analytics unit, often called either a center of excellence or center of competency, makes it possible to share analytic resources efficiently and effectively. It does not, however, replace distributed and localized capabilities; rather, the central unit is additive, built upon existing capabilities that may have already developed in functions, departments and lines of business. We found that 63% more Transformed organizations than Aspirational organizations use a centralized enterprise unit as the primary source of analytics. A centralized analytics unit can provide a home for more advanced skills to come together within the organization, providing both advanced models and enterprise governance through establishing priorities and standards by these practices:  ¦ Advance standard methods for identifying business problems to be solved with analytics.  ¦ Facilitate identification of analytic business needs while driving rigor into methods for embedding insights into end-to-end processes.  ¦ Promote enterprise-level governance on prioritization, master data sources and reuse to capture enterprise efficiencies.  ¦ Standardize tools and analytic platforms to enable resource sharing, streamline maintenance and reduce licensing expenses. In three distinct areas — application of analytic tools, functional use of analytics and location of skills — we found that adding capabilities without detracting from existing ones offers a fast path to full benefits from analytics-driven management. SLOANREVIEW. MIT. EDU [RECOMMENDATION 5 ] Build the Parts, Plan the Whole Use an information agenda to plan for the future Big data is getting bigger. Information is coming from instrumented, interconnected supply chains transmitting real-time data about fluctuations in everything from market demand to the weather. Additionally, strategic information has started arriving through unstructured digital channels: social media, smart phone applica

Clinical Diagnosis and Treatment Worksheet Essay

A clinincal assessment is way for a professional to diagnose a patient. This involves evaluating the patient by asking questions and having the patient answer them. This is used to determine why and how a person is behaving the way that they are. This can also be used to see how a patient has made progress after treatment. For example: What brings you in today? What are your symptoms? Are you married? What is your family history? Have you ever thought about hurting your self or any one else. This can also include clinical interventions, clinical tests, and clinical observations. Diagnosis A diagnosis the the determination of a perso’s psychological issues that include a disorder. This can include several different steps and options. Some may include: Categorical information Demensional Information And Additional information such as medical history such as heart issues or diabetes. Treatment Laslty, the therapist will decide upon a treatment. Thwy will decide what particular therapy is best for the patients issues. Thi is when the DSM-5 can come in. They will decide on what will work best for the patients. The professional may decide on a combination of drug therapy and psychotherapy. This type of treatment has been known to treat issues such as depression. Answer the following questions in 150-200 words each. 1. What role does the DSM-5 play in clinical assessment, diagnosis, and treatment? The DSM-5 is a handbook that is used by health care professionals. This is an imposing guide to the diagnoses to mental disorders.This contains the descriptions, symptoms, and other criteria for identifying mental disorders. This helps to provide a common language for clinicans to communicate about patients and come up with a diagnoses that can be used to research the disorder. 2. What is an example of abnormal psychology that you have seen in your community? I believe that the most popular abnormal psychology that I have seen in my community is dysfunction. I believe that this is something that is present in all communities at this point in time. Take for example the recent riots surrounding the Ferguson shooting. This is an example of dysfuntion. The people did not protest the verdict they rioted and looted.

Argumentative Essay on Bilingual Education Essays

Argumentative Essay on Bilingual Education Essays Argumentative Essay on Bilingual Education Essay Argumentative Essay on Bilingual Education Essay Essay Topic: Argumentative Argumentative Essay on Bilingual Education Bilingualism is the ability to speak two languages. Bilingual Education is being taught school subjects in two different languages. The United States is home to millions of immigrants each with their own native backgrounds. The United States require the immigrants to learn the full English languages when settling into the country. The schools should give the opportunity to bilingual students, or new student immigrants the advantage to learn the English language or to be taught in two different languages. This would give the students the advantage in learning two different languages that will help them in the future. They should be able to learn their own native language and speak it in private but also in public, however, they should also be taught the English language whether when entering the country, school, or private tutoring. Bilingual Education should not be forced by the government; it should be their own free chose. As the immigrants become more fluent in the English language they will have a better chance getting jobs, communication, and helping their own children learn the English language. The United States should not focus only on English Only Movement they should offer the opportunity of Bilingual Education for its citizens, but also keeping English as one of the main languages in the country. First, the United States needs not to focus on making English the only language but work more on helping the new immigrants learn the English language. The United States needs to do more to prevent the problem of immigrants in the United States having trouble getting jobs or keeping up in the classroom because they are not fluent in English. If the immigrants were taught the full English language coming into the country it will help the children in the classroom learn easier by keeping up with the teacher and also give the parents the advantage to communicate with their childrens teachers. T he immigrants have a

The aviation industry in the US essayEssay Writing Service

The aviation industry in the US essayEssay Writing Service The aviation industry in the US essay The aviation industry in the US essayAirline industry in the U.S. is a highly competitive and saturated market. This industry has long been unprofitable in the United States due to the following factors: growth of oil prices and price for jet fuel, decline of demand for airline services due to the financial recession in 2007-2008, price pressure created by low-cost carriers, the launch of various sites for comparing airline prices and increasing costs (especially costs of labor) (Hill Jones, 2012). However, when the economy started recovering, the U.S. airline industry eventually became profitable.Airline industry in the U.S. can be divided into four major segments: international carriers, national, regional and cargo (Investopedia, 2014). The factors influencing the airline industry include weather changes, labor costs, fuel prices and routes. Currently the perspectives of the industry are positive since the world economy is on the rise and the economy of the United States is also in the growth stage. In 2012, industry growth rate constituted 5%, and the growth trend is assumed to persist in the future (Hill Jones, 2012). Recent industry trends include the growth of the market share of low-cost airlines, increase of single-aisle flights, evolution of fuel-efficient technologies and the increase in the diversity of routes (Boeing, 2014). One more important tendency in airline industry is the integration of airline companies into unions or growth through mergers and acquisitions.The analysis of airline industry using Porters five forces framework is the following. The threat of new entrants is high due to the availability of credit and low costs of borrowing. While airline companies with an established name can gain more market share due to the reliability of the brand name, new market entrants can compete using low-cost strategy or by diversifying their offer. The power of suppliers is high since the major suppliers are Airbus and Boeing, and they dominate th e market of airline manufacturers (Boeing, 2014).The availability of substitutes is low for national and international market segment, but is higher for local and cargo segments. The power of buyers is medium to low on one hand, customer demand has a direct impact on profitability, and on the other hand, switching airline companies is also a challenge for the customer (Investopedia, 2014). Competitive rivalry in the industry is intensive. In general, the conditions for new entrants are moderate, as new entrants still have to create a brand and to build the infrastructure. In this context, Virgin America has an advantage since it already uses a well-established brand name. Relying on the brand popularity of Virgin is a huge opportunity for Virgin America. Other opportunities for the company are low-cost flights, effective route management and cost optimization. Key challenges for Virgin America are mergers of large airline companies, competitive rivalry, growing oil prices and labor costs and demand fluctuations.

Marketing Basics The 101 Guide to Everything You Need to Know

Marketing Basics The 101 Guide to Everything You Need to Know Marketing is complex. It encompasses tons of different disciplines, strategies, and tactics. As a result, developing a basic understanding of how it works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas (such as strategy, copywriting, or analytics). Like a lot of things, though, future success starts with solid fundamentals. And if you’re looking to learn, you’ve come to the right place. This post will cover everything you need to get started on your marketing journey. Think of it like the ultimate 101 guide, packed full of actionable advice you won’t learn in the classroom. It’s also laid out to be easy to understand, turning complicated concepts into easily digestible chunks of information. Bookmark this page, then get down to learning. Marketing Basics: The 101 Guide to Everything You Need to Know by @Ben_via @Download Your Free Marketing Resources Bundle Since this is such an enormous topic, it’s tough to cover everything within a reasonable amount of space. That’s where these additional resources come in. Grab this bundle and you’ll get: Marketing Strategy Guide (PDF): Get an in-depth education on strategy. Marketing Calendar Template: Your all-in-one project planning and scheduling tool. Beating Makeshift Marketing: When it’s time to build your marketing tool stack, see what makes the best option for getting organized. Get all three for free (it only takes a few moments), then continue with the rest of this post.What is Marketing? In simplest terms, marketing is the act of driving profitable customer action. It spans the full scope of strategies and tactics organizations use to position products and services in the marketplace, and motivate target audiences to make a purchase. Recommended Reading: How to Document the Marketing Process in Six Steps Understanding the Marketing Mix and the 4 P’s of Marketing For all its complexity, at its core, marketing revolves around four things: product, price, promotion, and place. Tactics and channels change, but these are the concepts everything else revolves around, and they’re principles that never change. Some models expand these basic principles to 7 P's, or another variation. But, for your purposes, these four should be sufficient for developing an understanding of how marketing works. Product This is what a company sells, whether that means a physical good, or a service (such as consulting, a subscription, or something else). From a marketing perspective, the following would need to be determined: How many different product variations or lines should be sold?  For example, a car manufacturer might strategize on which vehicle categories to build (such as family cars, SUVs, crossovers, or pickup trucks). How should they be packaged or presented?  To make another example, if a company made replacement car floor mats, should they come in a box? A bag? Something else? How will it be serviced? This could include warranties, handling returns, and so forth. Marketers might even have some involvement in determining how products are designed and which features they might include (here at , for instance, marketers and product developers communicate closely). Marketing works best when marketing teams communicate with product teams.Price This is just â€Å"how much stuff costs,† right? Well, sure. But there’s more to it than that. Price means more than just what stuff costs.If marketing is all about driving profitable action, then prices need to be set at a level the market will support. Here are some marketing considerations with prices: What is the market rate per unit of a product? This requires some market analysis and competitive research to determine what’s a fair price for a product, given its cost to produce, and what people are willing to pay. How should discounts be timed and applied? Should the product be put on sale at certain times of year? Does it make sense to give customers options for payments?  A car dealership might offer financing options, rather than expecting people to pay the full price up front. Promotion If a product launches but no one cares, does it even exist? Well, yeah, technically it does, but it’s just taking up space if no one’s buying it. Once a product is out there, it needs to be promoted so people know it exists. Which channels will be used to promote the product? This includes online and offline channels. Where will it be promoted? Online? Offline? In stores? At events? What message needs to be communicated?  What copy and verbiage will tell audiences what the product is all about, and encourage them to buy it? Place The right product needs to be in the right place for people to find it and buy it. Where is the product distributed? Online? Offline? Will specific locations get the product?  For example, if you sell cold weather clothing, you might not distribute as much to Florida and you might in Minnesota. 10 Key Areas of Modern Marketing to Understand Spend a little bit of time researching marketing online and you’ll find references to all different areas of marketing. Here are some that are most likely to be relevant to your work. Content Marketing The hype around content has been building steadily for years, and with good reason: people want to be helped and informed more than they want to be sold to and interrupted. The main idea behind content marketing is creating content that helps inform your audience and solve their problems. This achieves a few important goals: Building an audience. Establishing authority. Driving sales. The â€Å"content† part of content marketing spans a lot of different things. Primarily, this means blogging and website content, but it can also include email, social media, video, ebooks, or any other type of digital content used for marketing. It can also include print collateral, like brochures or magazines. Recommended Reading: How to Build a Content Marketing Strategy You'll Actually Use (Free Template) How to Make Content Strategy More Effective With User Psychology The Best Annual Content Calendar Template to Get Organized All Year Email Marketing When it comes to driving conversions, it’s tough to beat the return on investment of email marketing. Different studies cite different figures, but it’s generally accepted that it drives around 3,800% to 4,200% ROI (meaning that for every dollar spent, it produces $38 to $42 in revenue). Recommended Reading: 40 Actionable Email Marketing Tips That Will Boost Results The 9 Free Email Marketing Templates You Need to Execute Everything The Best Way to Organize an Effective Email Marketing Strategy Social Media Marketing Organic reach on popular social networks is declining on popular platforms like Twitter and Facebook, but social media marketing is far from dead. It’s effective for building brand awareness, developing community, and getting your content and products in front of new people. Recommended Reading: The Best Way to Plan a Social Media Strategy in 5 Steps (Free Template) 50 Social Media Best Practices Every Business Should Follow What 23 Studies Say About the Best Time to Post on Social Media How to Organize a Year of Posts With an Annual Social Media Calendar Online Video Marketing Did you know that over 400 hours of video gets uploaded to YouTube  every minute? That’s incredible. So is the fact that it’s the world’s second largest search engine  (second only to Google, which owns YouTube, and even bigger than Bing and Yahoo combined). It’s not the only video platform out there for marketers to know about, either. Wistia is practically the industry-standard for hosting embeddable web video, and Vimeo is a fantastic place for creatives. Plus, social video on Facebook (and to some extent, Twitter as well) is also becoming increasingly important. Recommended Reading: How to Do Facebook Video Marketing the Right Way How to Write a Video Script That Will Make $100,000,000 (Free Kit) How to Make a Video Marketing Strategy That Will Engage Your Audience Advertising and Pay-Per-Click Have you ever seen those ads at the top of search results? Those are pay-per-click (PPC) ads. PPC advertising offers marketers excellent opportunity to sell products directly to searchers. It’s also great because it makes it possible to see exactly how much you’re spending vs. how much revenue your advertising efforts are generating. Recommended Reading: How to Manage Your PPC Campaigns in Adwords How to Make the Most of Facebook Advertising to Reach New Audiences Search Engine Optimization Few, if any, tactics or channels drive more traffic on average than search engine optimization. Few digital marketing tactics drive more traffic than search engine optimization.It’s the process of structuring content and executing other tasks that help improve your site’s search engine rankings, pulling in an audience that’s interested in the topics your site covers, and the products your company sells. Recommended Reading: The Most Massive SEO Copywriting Guide That Will Make Your Traffic Soar SEO Content Strategy: How to Skyrocket Your Traffic By 594% Your Ultimate Content Marketer’s Guide to Keyword Research Public Relations Even in an era packed with new and flashy channels and tactics, good old-fashioned relationship-building remains essential for effective marketing. PR is all about managing perceptions and relationships, ensuring people think positively about your brand. Recommended Reading: How to Build a Modern PR Plan That Works With Your Marketing How to Write the Best Press Releases With 21 Examples and 7 Templates How to Monetize Your Content Marketing With Gini Dietrich From Spin Sucks Influencer Marketing Why talk up your products yourself when you can have trusted folks promote them for you? Why talk up your products yourself when you can have trusted folks promote them for you?That’s the crux of influencer marketing, which involves working with popular people within a given niche or industry to put your products in front of their audiences. Recommended Reading: Instagram Influencer Marketing: How to Get It Right in 6 Steps How to Boost Engagement With Micro-Influencers the Right Way How to Use Instagram Stories the Best Way for Successful Social Media Campaigns Developing a Marketing Strategy Marketing can be boiled down to the following: Who are you trying to reach? What do you want them to do? How will you encourage them to take that action? How will you measure marketing’s impact on influencing that action? This framework is simple to understand and yet difficult to master in actual execution. Success starts with sound strategy, though, and getting it right is essential. Take a look at some important stats that illustrate its importance: So, why is strategy important? Think of marketing like taking a trip. Sure, you could just hop in the car, and take off with no sense of direction. But, you’ll probably just waste time, burn gas, and never end up anywhere meaningful. If you had a map and an itinerary though, you would have been prepared to make the most of your time, and actually accomplish something. That’s what strategy gets you. A sense of direction, so you can use your time effectively, understand why you’re doing your work, and increase the odds of achieving your goals. Recommended Reading: How to Create a Marketing Strategy That Will Skyrocket Your Results By 9,360% Getting to Know Your Audience First things first, companies exist to serve customers. Simple enough, right? Well, figuring out exactly who those customers are, and what problems they need solved, is easier said than done. Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Figuring Out What You Want Them to Do Once you’ve determined who you need to reach, the next step is figuring out what’s required to move them toward a sale. For some companies, this is simple: convincing customers to grab a product and buy it at the store. But, there may be actions you drive them toward before reaching that step (such as getting onto a mailing list or becoming a social media follower). For others (for example, service-based companies), you might want to get leads (potential customers) to place a phone call for a demo or a consultation before they commit to purchasing. Recommended Reading: How to Write a Call to Action in Six Steps With a Template Understanding the Marketing Funnel When determining actions you want your audience to take, it’s useful to understand how the marketing funnel works. Funnels help illustrate where customers are at in the buying process, from being unaware of a product (or having a problem), to researching different options, down to making an actual purchase. Here’s a simple illustration: While there are different ways to illustrate funnels, they typically map out customer buying stages to the following phases: Top of Funnel (TOFU): The customer is unaware of a product or company. Middle of the Funnel (MOFU): The customer is actively researching products. Bottom of the Funnel (BOFU): The customer is ready to buy. Recommended Reading: How to Map Content to the Marketing Funnel and Boost Conversions By 69.77% Determining Your Tactics Part of an effective strategy is narrowing which tactics you’ll implement to achieve your goals. When you’re just starting out, this can seem daunting. There are always more thing you can do, than what you actually have time to do well. So, where do you start? According to a survey of 1,500+ marketers, here were their most popular content types: Notice that blogging, social media, and email marketing round up the top three. For most companies doing content marketing, those are the three most obvious places to start. But, determining which tactics may work best for you may be another story. Maybe you’re doing marketing, but not content marketing specifically. Maybe you’re in an industry or role where marketing means doing things like securing partnerships, hosting events, or doing â€Å"traditional† marketing (like producing print collateral). Consider following this process: Know your audience. Who are you trying to reach? Figure out where those people hang out. Where can you reach those people? Think on which tactics and channels could reach those people, in those places. Which marketing activities could be used to reach the right people, in the right places, at the right time? That’s an open-ended question, but whatever the answer may be, that’s where you should start. Recommended Reading: How to Determine Your Marketing Tactics Nailing the Execution Once the strategy is in place, it’s time to put it into action. Once marketing strategy is in place, it’s time to put it into action.This requires: Having the right skills. Once you know what to do, you need to know how to do it. Having the right staff. Putting the right people in the right place is key to success. Having the right tools. A professional always uses the best available solution to tackle a given task or problem. What Are Some Common Marketing Skills? The skills a marketer needs depend on their role. Some basics that apply to lots of different types of roles include: Verbal communication. Marketing is all about communication. Being able to express your ideas clearly is key. Writing. You’ll be doing a lot of writing, whether creating content, or emails to stakeholders. Research. The more granular, often the better. Analytics. Understanding how to spot trends in data is essential. Recommended Reading: The 48 Most Essential Marketing Skills You Need to Be Successful in 2018 How Are Marketing Departments Usually Structured? The way teams are built depends on the company’s size, industry, budget, and a lot of other factors. Some companies have teams of one, while others might span multiple marketing teams across multiple departments or business units. Recommended Reading: How to Structure Modern Marketing Departments for Success How Are Marketing Tool Stacks Typically Built? The tools those teams use to execute their work might vary depending on tactics and personnel. Some common tools practitioners use include: Project management tools: Needed to keep teams organized and projects on track. Social media scheduling tools: Because manually scheduling posts at scale is nearly impossible. Editorial and marketing calendars: Used to set deadlines and map publish dates. Email marketing platforms: Important for managing email lists and delivering newsletters. Marketing management platforms: Tools like , which consolidate several of the tool categories listed above, while integrating with other popular tools. Analytics tools: Used to measure performance. SEO tools: To monitor keyword rankings, do competitive research, track incoming backlinks, conduct keyword research, and more. Marketing automation tools: Used to automate processes, such as email flows. CRM (Customer Relationship Management) software: Powerful platforms used to store customer data and maintain relationships with consumers. Recommended Reading: The 110 Best Marketing Tools to Consider When Building Your Toolstack Understanding Measurement and Analytics If you can’t measure the impact of your marketing activities, then you may as well not be doing anything at all. Every action should always be connected to specific metrics, in service of achieving a specific goal. Recommended Reading: Email Marketing Metrics: How to Measure and Report on the Most Important Metrics Everything You Need to Know About Instagram Analytics to Smash Your Goals Social Media Analytics Tools: How to Choose the Best One For You Analytics From : Make Smarter Decisions Additional Learning Resources One of the best things about marketing is you’re never done learning. And in effort to support your learning, (and a lot of other great companies) are committed to helping you develop your knowledge and skills. Academy: Find exclusive educational content and level up your skills. Blog: Enjoy this post? You’ll find tons more here (plus fresh content each week). Actionable Marketing Podcast: Features new interviews each week with leading marketing experts. The 10X Marketing Formula: Comprehensive book from co-founder and CEO Garrett Moon. Make learning marketing easy with this guide + tons of extra resourcesThat’s a Wrap There’s a lot of information to process in this post. But, now that you’ve covered most of what you’ll need to know as a marketing practitioner (both on the surface level, and with links to deeper reads on tons of sub-topics), you’re now better prepared than ever to continue your marketing education and level up your career. Is there anything we missed? Let us know below.

Globalization Essay Example | Topics and Well Written Essays - 500 words - 16

Globalization - Essay Example The entrepreneurial leadership of emerging markets like China and India have greatly contributed to the changing equations. Indeed, the developing clusters of high technology business are comparable to Silicon Valley. So I believe that in the next ten years, one of these clusters in China and India could seriously jeopardize the status of Silicon Valley. Technology hubs in Bangalore in India and around Tsinghua University in China are fast acquiring credibility in the global market. HSBC claims that ‘growth among emerging markets will mean that by 2030, half of the world’s main trading nations will change what they export’ (2013). 20% of global R&D spending is made by China and India (Berger, 2012). Both the countries have significantly increased their R&D capabilities to deliver highly innovative products across different segment to compete in global market. These are hugely critical statistics that indicate the changing dynamics of the economic power wielded through technology and expanding knowledge base. The technology hubs in these countries are responsible for their countries’ growing economic power in the global market. They are rapidly increasing their database of skilled workers and professionals by developing world-class educational institutions and opening new opportunities for them to experimen t with new ideas. Infosys in India and Lenovo in China are important entrepreneurial ventures that have made considerable impact on the changing map of political economy. Another very important fact is that both the countries have introduced reforms in their economies to allow foreign investment. This is big step because it helps to transfer and share knowledge which further boosts their performance and gives them distinct leverage in the new scenario of shifting powers. Elliot (2006) says that America is looking

Critical review of research artical Article Example | Topics and Well Written Essays - 750 words

Critical review of research artical - Article Example Special efforts were taken by the research team to obtain data from the business sector exclusively. Problem or objective: Employee misconduct is a serious issue in any organizational setting. The objective of the study was to throw light on the relation between the use of tactics and employee misconduct in the organizational setting or environment. The paper seeks to explore how belt-tightening tactics such as â€Å"adjusted work schedules, layoffs, reductions in compensation and/or benefits, hiring freezes, early buyouts, production slowdowns, and plant closures† have contributed to increased misconduct among the employees (Research Brief from the 2009 NBES, 2010, p. 1). Literature review: The study does not heavily depend on literature reviews as such. On the other hand, the literature reviewed in the paper consists mainly of the previous survey results and reports conducted by the ERC in 2000, 2003, 2005, 2007 and the Survey of Ethics in American Business of 1994. The literature review of the study seeks to identify major trends towards various levels of misconduct in the organizational environment brought out by ethics issues and belt-tightening tactics implemented by organizations. Population sampling for study: The sample population for the study consisted of 3010 responses among whom 158 respondents worked in the government sector and the rest of the 2852 responses were from employees in the for-profit sector. The eligibility of the participants was ensured by choosing participants who were eighteen years of age or older, currently employed and worked at least 20 hours per week in a company where at least two employees worked. Measurement: The data obtained from the study was measured using response rate calculations which were based on particular dispositions of all telephone survey calls. The eligibility requirements for the study were strictly maintained during the measurement stage and completed calls, partial

Code of Ethics for Psychologists Coursework Example | Topics and Well Written Essays - 250 words

Code of Ethics for Psychologists - Coursework Example However, the use of deception can be methodologically and psychologically justifiable which, according to Pittinger (2003), validates the revision of this code. I think that the code should be revised to excuse deceptive practices that aim to acquire accurate results or findings. The second code is 2.03 or Maintaining Competence which states that â€Å"psychologists undertake ongoing efforts to develop and maintain their competence.† The principle expressed by this code is Principle B (Fidelity and Responsibility). Declining competence over the course of therapy or in clinical assessments would harm clients severely, particularly those who are highly vulnerable, such as individuals with mental illness. For example, a mentally ill individual agreed to take part in a study but his condition worsens while the study progresses, so the relatives decided to withdraw him from the study. The right decision then depends on the competence of the psychologists.

The impact of advertisements on customers Research Paper

The impact of advertisements on customers - Research Paper Example Therefore, the advertising done by any company should be planned and executed in an excellent way so as to affect the customers. Successful advertising can impact on customers psychologically, emotionally and rationally. Advertisers have to pay a lot of attention to the way customers think and behave. They have to carefully study the impacts their advertising can have on customer`s minds. Their main focus is on the design of their advertising as that is the component affecting the decision making behavior of the customers. The main goal of advertising should be to attract as many customers as possible and also to analyze the affects that advertising can have on the minds of the customers (The positive effects of advertising, Web). The psychological effects of advertising are such that it arouses the customer`s wish to purchase the products. In the process of advertising, firstly, the customer`s attention is focused on the design of the advertising and the information being told through it. After that, the process of reasoning takes place during which the customer`s emotions are transferred into desires of actually acquiring the product. This desire of customers is then turned into an action when they actually purchase the product. An example of this psychological impact on customers is when a particular customer watches an advertisement of a product like a burger on television. This is the first stage during which the customer`s attention is focused on this burger and the different features or ingredients of this particular burger. In the second stage, the customer starts desiring the burger and wants to actually go out and buy this burger. During the last stage, the customer will go out and purchase this burger in order to fulfill his desire and wish. After consuming it, if it satisfies the customer then he will become a regular buyer and will keep buying it and if not then he will regret his decision, will not buy it again and will even tell others not to buy this burger in the future. Therefore, a company should make sure that its advertising successfully promotes the true features of its products and should not misguide the customers (The psychological impact of advertising , Web). Apart from the psychological impacts of advertising, there are a number of emotional impacts of advertising as well. Advertising can emotionally affect the attitudes and purchase decisions of customers. Researchers have proved that the emotional impacts of advertising can indirectly affect the memory of customers. Many advertisers today are trying to create emotional impacts on customers through their advertising strategies and lure them into buying the products in order to increase their sales. According to a theory, advertising can have three kinds of impacts on customers. Out of these three impacts, two are positive while one relates to a negative emotion. One of these emotional responses relates to the arousal stage of the psychological impact process and involves emotions such as joy, surprise, excitement etc. the other set of positive emotions include feelings of warmth, hope as well as care and gentleness. These emotions can together have an impact on the customer att itudes and intentions of purchase of all the customers. The impact that advertisers plan to have on customers is actually different from what customers feel and this is portrayed in their attitudes.

Annotated Bibliography Example | Topics and Well Written Essays - 1500 words - 8

Annotated Bibliography Example Further, the readability of the book is not difficult since the authors used quite explicit and well elaborated methods and simple language for easy understanding. They pointed out that the age structure, for instance, dramatically has a huge impact on how consumers behave regarding a particular product. Arguably, a consumer may not likely use the same product which he/she used as a teenager in his/her later adult life. Accordingly, these factors contribute a lot in consumer behavior regarding a particular product which correspondingly affects the marketing strategy of an organization or firm. Again occupation, in this case employment has in one way or another great impact on product consumption since they can afford a number of consumable products which can otherwise be inaccessible to those without work. Income, agreeably determines who provides which goods and services and at what time. Assessment: Although the book by Quester et al. has a limited scope of study – New Zealand and Australia, - it offers very helpful insights into the external factors that affect consumer behavior and so the marketing strategies. This is a book by Michael Solomon published in 2009, meaning it is five years old. The choice of the book was influenced by the authors demonstration on how the external factor affects consumer attitude and its explicit explanation of those factors. Thus, it is a good resource for the subject matter. Michael Solomon is Professor of Marketing and Director of the Centre for Consumer Research. He has a primary research interest in consumer behavior, services marketing, branding strategy, symbolic aspects of products, and the psychology of fashion, decoration, and image. Further, he has published numerous articles and academic journals on these research interests. Accordingly, Solomon has established authority in his right especially regarding consumer

Organization, people and performance Essay Example | Topics and Well Written Essays - 1750 words

Organization, people and performance - Essay Example The rest of 24% employees are actively disengaged. Thus, employee engagement is very low in most companies worldwide according to the research. For instance, in places like China where staff turnover mostly happens in epidemic proportions, knowing how to build loyalty and engage employees is crucial to the success of Tesco. In light of this, employee engagement is significant to Tesco mainly because it improves employee satisfaction, productivity, retention and recruitment, innovation, and company profitability. First, employee engagement leads to employee satisfaction. According to Beardwell, I., Holden, L., & Claydon, T. (2001), employee’s job satisfaction tends to increase considerably if they are engaged by the company. Subsequently, satisfied employees develop a positive attitude towards the success and performance of the company. Tesco would gain by having satisfied employees since they are committed to the success of the firm. Additionally, their loyalty increases. On a broader perspective, satisfied employees act as ambassadors of the firm. Thus, they support and promote the firm’s brand, mission and strategy. Next, Tesco’s productivity would increase as a result of employee engagement. Robinson, D., Perryman, S., & Hayday, S. (2004) implied that since engaged employees go the extra mile, they lead to increased productivity. Thus, for employees to be top performers, they have to be engaged with the company. As they become more engaged, employee absenteeism reduces while motivation levels tend to increase resulting in increased productivity. In simple terms, the more a firm’s employee is engaged, the more efficient the employee becomes. Lockwood, N. (2007) argued that firms with engaged employees often have their productivity levels increase by more than 43%. Moreover, employee engagement will lead to a low employee

Annotated Bibliography Example | Topics and Well Written Essays - 1500 words - 8

Annotated Bibliography Example Further, the readability of the book is not difficult since the authors used quite explicit and well elaborated methods and simple language for easy understanding. They pointed out that the age structure, for instance, dramatically has a huge impact on how consumers behave regarding a particular product. Arguably, a consumer may not likely use the same product which he/she used as a teenager in his/her later adult life. Accordingly, these factors contribute a lot in consumer behavior regarding a particular product which correspondingly affects the marketing strategy of an organization or firm. Again occupation, in this case employment has in one way or another great impact on product consumption since they can afford a number of consumable products which can otherwise be inaccessible to those without work. Income, agreeably determines who provides which goods and services and at what time. Assessment: Although the book by Quester et al. has a limited scope of study – New Zealand and Australia, - it offers very helpful insights into the external factors that affect consumer behavior and so the marketing strategies. This is a book by Michael Solomon published in 2009, meaning it is five years old. The choice of the book was influenced by the authors demonstration on how the external factor affects consumer attitude and its explicit explanation of those factors. Thus, it is a good resource for the subject matter. Michael Solomon is Professor of Marketing and Director of the Centre for Consumer Research. He has a primary research interest in consumer behavior, services marketing, branding strategy, symbolic aspects of products, and the psychology of fashion, decoration, and image. Further, he has published numerous articles and academic journals on these research interests. Accordingly, Solomon has established authority in his right especially regarding consumer

The law of media publicity contempt is obviously broken. The problem Essay

The law of media publicity contempt is obviously broken. The problem is that there is no better system that might reasonably su - Essay Example A strict implementation of prohibition laws such as the 1987 Act tend to clash, however, with certain basic human rights such as freedom of the press and the right to information. On top of this, advances in communication technology and the advent of globalisation make it doubly hard for authorities to fully impose sanctions on recalcitrant press and bloggers. Nonetheless, it would be wrong to say that the UK law on media publicity contempt is totally broken and that there is nothing that can be done about it. On the contrary, the UK media publicity contempt system has proven to be comparatively effective than those of other jurisdictions and the present state of the law presents a more mature approach in balancing between freedoms and obligations. State of the Law Media Publicity Contempt English media publicity contempt is governed primarily by the Contempt of Court Act 1981. It is a strict liability rule that does not take into consideration intent as an element in finding a verdi ct of guilt or absence of it and applies to publications, which include speech, writing and all other form of communications, addressed to the public. The strict liability rule applies only in the following cases: when publications create substantial risk in the obstruction or prejudice of judicial proceedings, and; the proceedings are active, as defined in Schedule 1 of said law. Schedule 1 describes an active proceeding, whether criminal or appellate, as the period from the time of a proceeding’s initial steps to the time of its conclusion, with initial steps including the arrest of the accused without warrant, the issuance of a warrant of arrest, the issuance of summons, the service of indictment or similar documents or oral charge. The conclusion stage of a proceeding includes the acquittal or any other verdict, which ends the proceeding or the discontinuance of the proceeding or by operation of law.1 The British law on media publicity contempt arose out of the 1820 case of R v Clement 2 where the Observer newspaper was fined ?500 for featuring a series of report on an ongoing trial. The case involved the trials of Cato Street conspirators who were then charged of treason for conspiring to kill members of the British Cabinet. The Observer was faithfully detailing the trials to the chagrin of the Government who was trying to conceal its substantive and procedural lapses. The newspaper’s editor was charged and tried in absentia for contempt for disregarding a court gag order. His subsequent appeal, which was also heard by almost the same judges who decided against him in the lower court contrary to the principle of natural justice, was dismissed.3 Since 1931, however, a â€Å"scandalising the court† case, or a case where the charge involves bringing down the authority of the judge or court through an act or publication, has not been successful in this jurisdiction.4 The 1981 Act came about as a result of the European Court of Human Right s (ECHR) decision in the case of The Sunday Times v United Kingdom5 where the newspaper featured a series of reports about the drug thalidomide that caused women to give birth to deformed babies during the pendency of the negotiations of settlement between

Driving Under the Influence Essay Example for Free

Driving Under the Influence Essay 1. A. A trip to the ocean can be a relaxing escape from the everyday pressures of life. B. You should always be careful to avoid overexposure to the sun at the beach. 2. Check for correct punctuation, including capitalization. Learn to spell the words you use. Learn the spelling rules and the exceptions to those rules. Keep a list of words you’ve misspelled and looked up. Use your list as a reference when you write, edit, and proofread your work. Watch for grammatical errors. Keep an alert eye out for errors such as fragments, run-ons, faulty agreement, and incorrect comparisons. 3. A sentence or phrase usually used expressing a popular or common thought or idea, which has lost originality, ingenuity, and impact by long overuse. Opposites attract: This means that people who like different things and have different views are likely to fall in love or to become friends. 4. Brainstorming: Where you right down what you think might be a focus for your paragraph in which some will end up not being used. Webbing: A web in which it shows a relationship between some of the ideas you have. 5. C. How to make my favorite sandwich: First, lay out the bread on the preparing surface. Second, take out the sliced meat, making sure to get as much of the liquid off as possible. Third, put the meat on the sandwich until the desired thickness is reached. You can also add cheese at the point, if you want it to be soft and melted. Fourth, put the sandwich in the microwave for 40 seconds, flipping it once every 10 seconds. Fifth, let cool and enjoy. 6. The best way to stop drunk driving is to enforce stiffer penalties for anyone caught drinking and driving. The fines need to be much higher and their license should be much harder to get back. It should be made that a zero tolerance breathalyzers machine should be mandatory in every new vehicle that you buy. Make it so that the car just wont start even if you have a drink or two. There should also be designated drivers in every town and city all over the world. A designated driver is simply a person who agrees not to drink alcohol and be responsible for driving others home. The clubs should also have it in place so you cant leave and drink and drive. Then just maybe if we get this all in place, maybe we can save a lot lives each year and keep the drunk drivers off the highways.

Critical Review of Milk Age-Thickening

Critical Review of Milk Age-Thickening Robert Adi Nugraha The phenomenon known as age thickening refers to the event of viscosity rise just before the formation of gel and loss of fluidity. It is described by Snoeren et al (1982) as structural build-up through weak interactions between casein micelles which could be disrupted through mechanical shear. This effect is observed more on concentrated milk than the single strength milk. (Datta Deeth, 2001) In addition, the type of milk may have a part as well in determining the susceptibility to age thickening. It was found that skim milk samples were more susceptible to age thickening than regular milk. This is because fat had a protective effect against age thickening, perhaps through the interaction with casein micelles. (Harwalker et al, 1983) Age thickening is also a major limiting factor of shelf life for ultra high temperature (UHT) milk. (Datta Deeth, 2001) According to Datta Deeth (2001), there are 4 stages of age thickening. The initial step is the thinning of the product. There is not much change in viscosity observed in second step. The third step should display the sudden change of viscosity and gel formation. The last step is where the separation begins and gel started to appear. This gel that formed has been characterised by the whey proteins (in particular ÃŽ ²-Lactoglobulin) interacting with casein (mainly ÃŽ º-casein) of the casein particle and forming a three dimensional matrix of protein. Thus, this resulted in the formation of ÃŽ ²-Lactoglobulin-ÃŽ º-casein complexes during the heat treatment process involved in production of UHT milk products. Moreover, further changes occur during storage which involve the ÃŽ ²-Lactoglobulin-ÃŽ º-casein complexes being released from casein micelles and cross linking proteins interactions. This resulted in the formation of three dimensional protein network and can be observed as the milk thicken and then gel. (Datta Deeth, 2001) There are several factors that affect age thickening in milk which are: mode and severity of heat treatment, proteolysis, microbiology quality factor, storage temperatures, and fat content. These factors are related to the degree of the three processes which lead to age thickening or gelation which are 1) ÃŽ ²-Lactoglobulin and ÃŽ º-casein interaction, 2) the ÃŽ ²-Lactoglobulin-ÃŽ º-casein complex release from the casein particle, and 3) the cross linking of the ÃŽ ²-Lactoglobulin-ÃŽ º-casein complexes and proteins. (Datta Deeth, 2001) There are several additional factors suggested by Walstra et al (2005) that involve the effect of age thickening in condensed milk. The factors added are the stage at which sugar is added (the latter in the process, the less the age thickening) and the concentration factor (the higher the concentration, the more the age thickening). The effect of heat treatment on preventing age-thickening in cold-stored evaporated milk was looked at by Harwalker et al (1983) and showed that heat treatment was not effective at all. The idea behind their research was because of some changes in casein micelles which resulted from cold storage could be reversed from heating. Thus, the same concept was looked at for application in similar way, but they could not find evidence that the treatment worked. On the other hand, several researches have found that the introduction of UHT heating whether that direct or indirect differentiate the susceptibility of the milk samples to age thickening effect. McKellar et al (1984) found that an increase in viscosity was observed between 6-10 weeks at 20Â °C of directly heated UHT milk compared to the no apparent rise in viscosity during 30 weeks storage at the same temperature for the indirectly heated UHT milk. They suggested that the different heating severity where the indirect heating have higher heat load was the crucial factor that caused this result to be seen. Similar researches were carried out by increasing the temperature or time of heating and the same effect could be observed where the milk samples exposed to higher temperature or longer heating time tend to last longer without age thickening effect observed. (Samuelson Holm, 1966; Zadow Chituta, 1975) The reasoning behind this was suggested through the research of Manji Kakuda (1988) where they proposed that the resistance to age thickening effect observed in more severely heat treated milk samples was due to the increased level of denatured whey protein. The result from this research showed that start of the age thickening effect is factored by formation of denatured whey proteins and casein complex. Some studies have investigated the role of proteolysis of caseins in age thickening of milk. This was accredited to natural milk proteinase (plasmin) and heat stable proteinase produced by contaminants psychrotrophic bacterial. (Datta Deeth, 2001) During storage, the quantity of plasmin in milk may increase because of the endogenous plasminogen activators which convert plasminogen into plasmin and may cause gelation. Plasminogen is more heat stable than plasmin and thus if proteolysis and subsequently age thickening need to be controlled, denaturation of plasminogen must be targeted. In a study specifically designed to look at the effect of proteolysis in age thickening, serine proteinase inhibitors were added to UHT milk to inhibit plasmin and the result after storage for 9 months at 20Â °C was that no proteolysis and gelation occurred. (de Koning et al, 1985) As for the heat stable proteinase produced by psychrothropic bacteria, a Pseudomonas fluorescens strain was isolated from raw milk. The presence of this bacteria led to age thickening gelation over time with the time dependent on the bacteria growth prior to heat processing. (Law et al, 1985) Therefore, both bacterial proteinases and plasmin displayed their abilities to initiate proteolysis and thus age thickening effect in UHT milk. Harwalker et al (1983) tested the microbial quality of the raw milk used for preparing the evaporated milk, but they did not find any significant relation between the age thickening effect and this microbial quality. They proceeded to look at the microbial growth during storage to see if there was a relationship or not. In this part of their research, they did not find evidence to support relationship between an increase in standard plate count of microorganism with age thickening effect. The samples they were testing had an increase in standard plate count to millions, but the viscosity change was less than the samples which had much lower increases in standard plate count. The age thickened samples also showed no microorganisms which are capable of growth with the conditions. (Harwalker et al, 1983) The addition of additives to milk, such as sodium phosphate and sodium citrate, may speed up the age thickening effect, whereas the addition of polyphospates (e.g. sodium hexametaphosphate) could delay this effect. (Datta Deeth, 2001) The age gelation protection provided by polyphosphates increases with chain length and concentration with the most effective one being at 4.8 phosphorus atoms per chain. (Leviton et al, 1963) Furthermore, cyclic phosphates are more effective than the corresponding linear polymers in delaying the effect of age thickening. This is because cyclic phosphates are stable against hydrolysis and thus unable to form complexes with calcium ions which also posses anti-gelation activity as well compared to the linear polyphosphates which are converted slowly into orthophosphate that accelerates age thickening effect. (Leviton et al, 1962) Oxidising conditions such as aeration and peroxide treatments accelerated age thickening, but reducing conditions such as antioxidant treatments tended to delay but not prevent this phenomenon. (Harwalkar et al, 1983) This research also found that age thickening was also accelerated when evaporated skim milk was cold-stored before sterilisation. In relation to commercial practice, the age thickening problem happens to be a seasonal problem and it is more frequent in the early spring. (Hardham, 1996) Storage temperature is an important factor in age thickening effect as well. As noted by Datta Deeth (2001), age thickening takes place most easily at room temperatures (20-25Â °C) compared to the low (4Â °C) or high temperatures (35-40Â °C). Moreover, Harwalker et al (1983) concluded that age thickening may not pose a huge problem if cold storage of concentrate milk before sterilisation could be avoided. However, they noted that it is simply not possible in practical term because of the increasing volume of milk processed in combination with shorter working weeks. Datta Deeth (2001) summarised ways of controlling age gelation in their paper which will be discussed here. These methods are based on minimising proteolytic activity, delaying dissociation of ÃŽ ²-Lactoglobulin-ÃŽ º-casein complex from casein micelle, and inhibition of crosslinking or protein network formation. The first and foremost important way is by using raw milk of high quality in combination with low temperature storage for the least amount of time. In this way, the growth of psychrotrophic bacteria and the proteinases generated from bacteria in milk is minimised before thermal processing. (Datta Deeth, 2001) The second method proposed is heat treatment during preheating and sterilisation. This method needs to achieve the denaturation of most ÃŽ ²-Lactoglobulin and complex formation of the aforementioned denatured whey proteins with casein. In addition, the heat treatment would also inactivate plasmin. Indirect heating is more encouraged rather than direct heating to produce gelation stable milk. (McKellar et al, 1984) The drawback from this method is that it may give cooked flavour which would be a negative attribute for consumers. (Datta Deeth, 2001) The third method suggested in the literature was reported by Barach et al (1976) which is the low temperature inactivation of heat stable enzymes in milk using T=55 Â °C and extended holding time of 30-60 minutes. It was suggested that the proteinase undergoes a conformational change, and then the altered proteinase aggregates with casein, and thus an enzyme-casein complex was formed which inactivate the enzyme. However, this method is flawed in the way that the effect of this low temperature inactivation treatment varies between different milk batches and also some proteinases showed resistance to the temperature-time combination treatment proposed above. (Datta Deeth, 2001) Last method proposed is the addition of additives such as sodium hexametaphosphate to retard age thickening effect. This method was based on Kocak Zadow (1985) experiment which suggests that polyphosphates (sodium hexametaphosphate in particular) stopped the second phase of age thickening gelation which invol ves coagulation of protein. The drawback is that the consumer reaction to additives being added to milk product may be unfavourable. In addition, ultrasound have emerged as a possible method to manage the milk age thickening phenomenon. (Zisu et al, 2012) In the study, they used high intensity ultrasound with frequency of 20 kHz to control the rate of age thickening and reduce the viscosity of concentrated skim milk. (Zisu et al, 2012) This study found that the ageing effect could be reversed which was observed by the reduction of viscosity to similar values that of the starting material. However, they did also note that the ultrasound technique could not prevent age thickening once the process was started (especially if it is already at the advanced thickening stage), they rather delayed the thickening rate. (Zisu et al, 2012) The study concluded that if the ultrasound was to be utilised during the whole evaporation process, the effect on the early stage thickening stage could be prevented. (Zisu et al, 2012) In conclusion, milk age thickening poses a problem for the dairy industry as it could limit the shelf life of products. There is much to be learned of this phenomenon in order to solve this problem. Novel methods such as the ultrasound technique mentioned last are much needed and may arise as more research being focused on the causes of this age thickening effect. The expectation is that more ways would be suggested and researched to prevent this effect from happening and finally resolving the problem. In the mean time, there are few alternatives methods already available or suggested to minimise or delay the age thickening effect.